Executives at Pfizer Are Trying to Forecast Sales of the Company's

question 99

Multiple Choice

Executives at Pfizer are trying to forecast sales of the company's popular cholesterol-lowering drug, Lipitor. Trend analysis has given them a fairly good sense of projected sales, but they'd like to get some additional feedback from the marketplace. A good technique to use for this purpose would be ____.

• A) a jury of executive opinion
• B) sales force composite
• C) the Delphi technique
• D) a survey of buyer intentions

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To receive or take willingly something that is offered; to agree to or consent to a proposal or offer.

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