The Per Reader Cost of Direct Mail Is High, So

question 29

Multiple Choice

The per reader cost of direct mail is high, so the effectiveness depends largely on:

• A) the quality of the mailing list.
• B) the markup on products the retailers sell.
• C) whether the piece is printed in color or black and white.
• D) the frequency in which direct mail is sent.

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Definitions:

Express Warranty

A clearly stated or written guarantee made by a seller about the quality or performance of a product, which becomes part of the contract.

Samples

Samples are small portions or examples of a product provided to consumers for the purpose of testing quality, functionality, or performance before making a purchase.

Implied Warranty

A legal assurance that a product will meet a minimum level of quality and functionality without being explicitly stated in a contract.

Particular Purpose

Refers specifically to the intended use or requirement for which something is sought or required, often in a legal or contractual context.