Which of the Following Factors Is Most Likely to Be

question 132

Multiple Choice

Which of the following factors is most likely to be associated with a short marketing channel?

• A) The products require little or no technical knowledge and servicing.
• B) Manufacturer lacks adequate resources to perform channel functions.
• C) The products are perishable.
• D) Manufacturer serves a geographically dispersed potential trade area.

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Definitions:

Overconfidence

A cognitive bias wherein a person's subjective confidence in their judgements is reliably greater than their objective accuracy.

Offered A Job

The act of being presented with an opportunity for employment by an individual or organization.

Far Away

At, to, or from a great distance in space or time, often implying a place difficult to reach or a time long passed.

Large Enough Sample

A sample size deemed sufficient to accurately represent a population in statistical analysis, reducing the margin of error in results.