Define Dual Distribution

question 136

Essay

Define dual distribution. Why do marketers usually adopt a dual strategy? Give some examples of firms that employ dual distribution.

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Definitions:

Projective Test

A type of personality test designed to let a person respond to ambiguous stimuli, potentially revealing hidden emotions and internal conflicts.

Aptitude Test

A standardized test designed to measure an individual's potential to succeed in a certain task or to learn certain skills.

Achievement Test

An examination that measures an individual's acquired knowledge or skills in a specific area of learning, often used in educational settings.

Achievement Motivation

An individual's drive or urge to accomplish tasks and goals, typically to meet standards of excellence.