Which of the Following Factors Is Most Likely to Be

question 132

Multiple Choice

Which of the following factors is most likely to be associated with a short marketing channel?

• A) The products require little or no technical knowledge and servicing.
• B) Manufacturer lacks adequate resources to perform channel functions.
• C) The products are perishable.
• D) Manufacturer serves a geographically dispersed potential trade area.

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Definitions:

Credit Card

A plastic card issued by financial institutions that allows users to borrow funds for purchases, subject to repayment with interest.

Money Center Banks

Large banks that borrow from and lend to governments, other banks, and corporations.

Corporations

Legal entities that are separate from their owners, with the ability to own assets, incur liabilities, and engage in business activities.

Other Banks

Financial institutions that provide a range of services including deposits, loans, and investment products, distinct from the context's primary banking entity.