Since It Involves the Use of a High Price Relative

question 79

Multiple Choice

Since it involves the use of a high price relative to prices of competing products or services, the skimming pricing strategy is sometimes referred to as _____ pricing.

• A) penetration
• B) competitive
• C) market-plus
• D) functional

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Definitions:

Risk Aversion

The tendency to avoid taking risks and prefer safer options.

Fixed Income

A type of investment security that pays investors fixed interest or dividend payments until its maturity date.

Incremental Theorists

Individuals who believe that personal qualities such as intelligence and skills can improve over time with effort and practice.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from persistent failure to succeed or escape from a difficult situation.