As the Marketing Manager for Learning4Fun

question 78

Multiple Choice

As the marketing manager for Learning4Fun.com, you know you're going to be competing against other, well-established online educators when you initially launch your library of educational videos. Given that you'll be using a penetration pricing strategy, which pricing tactic seems like the best fit for you?

• A) Offering a subscription rate of $19.99 a month
• B) Setting two tiers of pricing: $18 a month for those who use the service less than 10 hours a month, and $24 for those who use the service more than 10 hours a month
• C) Promising a reduced subscription rate of $21 a month, as opposed to the official rate of $25 a month, to the first 500 subscribers
• D) Clarifying that your $29 monthly rate is based on having the largest educational video collection

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Definitions:

Defense Mechanism

Psychological strategies unconsciously used to protect oneself from anxiety and internal conflict.

Displacement

in psychological terms, is transferring feelings or actions from the original object of those emotions to another target.

Projection

Attributing one’s own thoughts, feelings, or motives to another person.

Regression

A return to an earlier or less advanced condition or state, often viewed in psychological contexts as a defense mechanism.