A Penetration Pricing Strategy Is Called _____ Pricing When It

question 19

Multiple Choice

A penetration pricing strategy is called _____ pricing when it implements the premise that a lower-than-market price will attract buyers and move a brand from an unknown newcomer to brand-recognition or brand-preference stage.

• A) market-plus
• B) market-minus
• C) EDLP
• D) FOB

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Definitions:

Multiply Determined

Refers to phenomena or outcomes that result from several contributing factors rather than from a single cause.

Government Regulation

Rules or directives established by authorities designed to control or govern conduct within a particular domain.

Organizations

Entities formed for a specific purpose, comprising of individuals working together under a defined structure to achieve common goals.

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another.