When General Motors Introduced the Saturn, It Priced the SL

question 4

Multiple Choice

When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than comparable Nissan and Honda automobiles. This is an example of the _____ pricing strategy.

• A) skimming
• B) penetration
• C) competitive
• D) leader

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Definitions:

Intrinsic Motivation

Motivation driven by an interest or enjoyment in the task itself, and exists within the individual rather than relying on any external pressure.

Need for Competence

An individual's innate desire to be effective in dealing with the environment, feeling capable, and skilled.

Need for Self-Determination

The intrinsic motivation to be autonomous and in control of one’s own life, influencing behavior and psychological well-being.

Intrinsically Motivated

A type of motivation driven by an interest or enjoyment in the task itself, rather than relying on external pressures or rewards.