Wal-Mart, K-Mart, and Target Are All Large Discount Store Chains

question 75

Multiple Choice

Wal-Mart, K-Mart, and Target are all large discount store chains, and they carry many of the same types of products. Yet Target is perceived as being better quality and more prestigious. Why?

• A) Target sells slightly higher-priced brands and products.
• B) Target has better branding, advertising, and logo design.
• C) With far more locations than the other two chains, Target is simply better known.
• D) Target offers a wider selection of products, including groceries in most stores.

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