A Firm Can Price Its Items at the Same Price

question 86

Multiple Choice

A firm can price its items at the same price as competitors, or try to sell its products at a price higher than its competitors. To sell at a price higher than the competition, a firm would need to:

• A) enhance features or otherwise differentiate its product and justify the higher price.
• B) reduce the production costs so the profit margin would be higher.
• C) make sure its price end in a ".99."
• D) be willing to lose money on that product line.

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