Prestige Pricing Establishes a Relatively High Price to Develop and Maintain

question 106

True/False

Prestige pricing establishes a relatively high price to develop and maintain an image of quality and exclusiveness that appeals to status-conscious consumers.

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Definitions:

Drive-Reduction Theory

A theory of motivation proposing that the presence of a need creates a drive, motivating behavior that will reduce that drive.

Motivation

The psychological processes that arouse, direct, and maintain goal-directed behaviors.

Roller Coaster

A ride at an amusement park, consisting of a track with tight turns, steep slopes, and sometimes loops, which cars ride along at high speeds.

Sexual Orientation

An inherent or immutable enduring emotional, romantic, or sexual attraction to other people.