Procter & Gamble Has Nearly 100 Brands of Consumer Package

question 86

Multiple Choice

Procter & Gamble has nearly 100 brands of consumer package goods. These are organized into many different groups, including Baby, Family & Feminine Care, Beauty, and Fabric & Home Care. Each of these groups has several products. All of the Procter & Gamble brands together are Procter & Gamble's:

• A) product mix.
• B) product lines.
• C) corporate offering.
• D) company groups.

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Definitions:

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