Nakamichi Introduced a Set of True High-Fidelity Headphones at a Price

question 64

Multiple Choice

Nakamichi introduced a set of true high-fidelity headphones at a price of $2,000. However, the product simply did not find a market. Most likely, this was due to:

• A) The price exceeded the consumer price ceiling.
• B) The price was below the consumer price floor.
• C) Fixed costs were too high.
• D) Competitors' prices were too high.