Champagne Is a Product with Considerable Mystic

question 87

Multiple Choice

Champagne is a product with considerable mystic. There is rarely a James Bond movie where he does not drink some Champagne with a beautiful woman! Champagne is typically associated with the "finer things in life." However, even among Champagnes, some are special - often just by the pricing strategy taken. For example, Dom Pérignon Rose Gold in the 6-liter bottle is priced at nearly $50,000, assuring this Champagne is perceived as "the finest thing in life." Dom Pérignon is using:

• A) prestige pricing.
• B) high line pricing.
• C) ultra pricing.
• D) market-based pricing.