The Bookstore on Your University Campus Uses a Pricing Approach

question 119

Multiple Choice

The bookstore on your university campus uses a pricing approach where all items are marked up 50%. For a new shipment of new school hoodies, the items wholesale price is $40, so the selling price is $60. What is the contribution margin for the hoodies?

• A) $20
• B) $40
• C) 50%
• D) $100

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Definitions:

Inventory Shrinkage

The loss of products between purchase from a supplier and sale to a customer, often due to theft, damage, or errors.

Cost of Merchandise Sold

The total cost incurred by a company to sell its products, including the cost of the goods themselves plus any additional expenses.

Sales Tax

A tax on sales or on the receipts from sales, typically added to the purchase price by the seller.

Gross Profit

The difference between revenue and the cost of goods sold before deducting overhead, payroll, taxation, and interest payments.