Ramon Is a Sales Representative for a Medical Device Company

question 13

Multiple Choice

Ramon is a sales representative for a medical device company and works with orthopedic surgeons. During his discussions with surgeons about their work and the type of tools or devices that would help them perform better, he began to receive several interesting suggestions that Ramon passed along to the new product-development team. What stage in the new-product development process does this represent?

• A) Idea generation
• B) Screening
• C) Development
• D) Test marketing

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Definitions:

Real GDP

The measure of a nation's economic output adjusted for price changes (inflation or deflation), reflecting the real quantity of goods and services produced.

GDP

Gross Domestic Product is the cumulative market or monetary value of all completed goods and services generated inside a country's boundaries over a certain timeframe.

GDP

Gross Domestic Product, the total value of all goods and services produced within a country's borders in a specific time period, a primary measure of economic health.

Real GDP

Gross Domestic Product adjusted for inflation, reflecting the value of all goods and services produced by an economy in a given year at constant prices.