At the _____ Stage in the Consumer Adoption Process, Buyers

question 65

Multiple Choice

At the _____ stage in the consumer adoption process, buyers consider the likely benefits of the product.

• A) awareness
• B) trial
• C) interest
• D) evaluation

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Definitions:

Resistance

The refusal to accept or comply with something; the attempt to prevent something by action or argument.

Unconscious

Part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Unconditional Positive Regard

A concept in client-centered therapy proposing that the therapist accepts and supports the client regardless of what the client says or does.

Transference

A phenomenon in psychoanalysis where patients project feelings about figures from their past onto their therapist.