The Gillette Company Has a Long History of Developing Shaving-Related

question 30

Multiple Choice

The Gillette Company has a long history of developing shaving-related products for men and women. In addition, it continuously produces products that feature improvements to existing technologies, including three-bladed disposable razors and ergonomically superior handle designs. ​
To maintain its success in new-product development, Gillette regularly organizes several small focus groups comprising people who shave in order to gain insights into what these individuals look for in a razor/blades/shaving system. At which step of the new-product development process is Gillette when it conducts these focus groups?

• A) Idea generation step
• B) Commercialization step
• C) Development step
• D) Business analysis step
• E) Screening step

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Definitions:

Pension Benefit

A retirement plan that specifies the amount of payment an employee will receive upon retirement, based on factors like years of service and salary history.

Accrued Product Warranty Expense

An expense that represents the estimated cost of warranty claims on products sold that have not yet been claimed.

Insurance Co.

Abbreviation for Insurance Company, which is a business entity that provides coverage, in the form of compensation resulting from loss, damages, injury, treatment or hardship in exchange for premium payments.

Pension Plan

A pension scheme where an employer is obligated to contribute to a fund dedicated for an employee's benefit upon retirement.