The Gillette Company Has a Long History of Developing Shaving-Related

question 30

Multiple Choice

The Gillette Company has a long history of developing shaving-related products for men and women. In addition, it continuously produces products that feature improvements to existing technologies, including three-bladed disposable razors and ergonomically superior handle designs. ​
To maintain its success in new-product development, Gillette regularly organizes several small focus groups comprising people who shave in order to gain insights into what these individuals look for in a razor/blades/shaving system. At which step of the new-product development process is Gillette when it conducts these focus groups?

• A) Idea generation step
• B) Commercialization step
• C) Development step
• D) Business analysis step
• E) Screening step

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Definitions:

Water Quality

The condition of water, including its chemical, physical, and biological characteristics, as related to its suitability for a specific purpose.

Dumping Household

The improper disposal of household waste, including electronics, chemicals, and everyday garbage, posing environmental and health risks.

Oxygen Sag Curve

The Oxygen Sag Curve is a graph that depicts the reduction of dissolved oxygen in a body of water, typically as a result of organic matter decomposition and microbial consumption.

Degradable Pollutants

Pollutants capable of being broken down into less harmful substances by natural processes.