A Tech Company Is Set to Release a New Watch

question 29

Multiple Choice

A tech company is set to release a new watch with a built-in exercise and cholesterol monitor around the holidays. Because the product is new to the market, consumers know very little about it. The company wants to ensure that by the time the holiday season arrives, consumers are well informed and ready to make major purchases. Required:
Which of the following steps should the company take to market its new product efficiently?

• A) Limit the number of distribution channels
• B) Develop a campaign that focuses on product features
• C) Highlight the drawbacks of competing products on the market
• D) Spend money on fine-tuning the product rather than on marketing
• E) Establish a call center so consumers can phone and have their questions answered

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Definitions:

Shareholders' Equity

The ownership interest of shareholders in a company, calculated as total assets minus total liabilities.

Revenues

Income generated from normal business operations and includes discounts and deductions for returned merchandise.

Shareholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing ownership interest held by shareholders.

Subdivision

The act of dividing land into plots or parcels for the purpose of sale or development.