A New-Product Concept Passes the Test for Financial Feasibility and Initial

question 110

Multiple Choice

A new-product concept passes the test for financial feasibility and initial evaluation by focus groups and in-store polling,and then needs to convert from a concept into a prototype. This step can involve creating an actual item for further assessment before launching the product. These activities are part of the _________ stage of the new-product development.

• A) development
• B) concept testing
• C) screening
• D) business analysis

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Definitions:

Inequality

Refers to the unequal distribution of resources, rights, and opportunities among individuals or groups within societies.

John Rawls

A 20th-century American philosopher known for his work in political philosophy, especially in his theory of justice as fairness.

Principle of Justice

A fundamental ethical guideline that ensures fair and equitable treatment for all individuals and the distribution of rewards and burdens in society.

Good Life

A concept in philosophy and ethics referring to a fulfilling, meaningful, and morally virtuous life, often associated with happiness, well-being, and flourishing.