Like All Companies, McDonald's Needs to Continue Identifying, Developing, and Introducing

question 27

Multiple Choice

Like all companies, McDonald's needs to continue identifying, developing, and introducing new products. One recent concept McDonald's identified is a vegan burger. After assessing the concept, McDonald's research and development kitchen developed a vegan burger that they felt would be appealing to the 13% of Americans that are vegetarian or vegan. Before rolling the vegan burger out, McDonald's wanted to examine the viability in the real world, but on a limited basis. McDonald's next step should be to ______ the vegan burger.

• A) test market
• B) concept test
• C) field exam
• D) commercialize

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Definitions:

Expressions

Combinations of symbols and operators that the software interprets and computes to produce another value.

Macro Action

An automated sequence of instructions executed to perform a specific task in software applications.

MessageBox Action

In programming, an action that triggers a message box to display information or require user interaction.

OpenForm Action

A command or method in software development that initiates the opening of a form within an application, typically used in graphical user interfaces.