On a Recent Trip to the Grocery Store, Jackson Noticed

question 28

Multiple Choice

On a recent trip to the grocery store, Jackson noticed an in-store tasting event for a new line of yogurt-based dips. The store was providing product sampling and a coupon for 0.50 off the purchase price. Jackson tried the French Onion flavor and liked it so much he decided to purchase it for an upcoming party at his home. Which characteristic influencing adoption rates does this represent?

• A) Possibility of trial use
• B) Complexity
• C) Relative advantage
• D) Observability

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Definitions:

Moral Reasoning

The process of determining right and wrong in situations, informed by personal, cultural, or societal values.

Low Levels

Referring to a quantity or intensity that is less than average or beneath the typical range.

Adolescents

Individuals in the phase of development between childhood and adulthood, typically between the ages of 13 and 19, characterized by significant physical, psychological, and social changes.

High School

A secondary school that typically includes grades 9 through 12, where students receive advanced educational instruction before college or entering the workforce.