Compared to First Adopters, Later Adopters Rely More Heavily on Impersonal

question 88

True/False

Compared to first adopters, later adopters rely more heavily on impersonal information sources while purchasing new products.

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Definitions:

Principal's Liability

Principal's liability is a legal concept where the principal (employer) is held responsible for the actions of their agents or employees performed within the scope of their employment.

General Rule

A principle or guideline that applies broadly or is commonly accepted as a basis for decision-making.

Implied Authority

The power assumed to be held by an agent as it is necessary to carry out his or her express authority.

Apparent Authority

The perception created by the actions of a principal, leading third parties to believe that an agent has authority to act on behalf of the principal.