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Most Comparative Advertisements Are Targeted Toward Current Users of a Product

question 96

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Most comparative advertisements are targeted toward current users of a product or its close competitor(s) . For example, McDonald's and Burger King advertisements compare the methods of cooking their burgers, each inferring their approach is better. While most consumers dine at both of these restaurants, the goal of these advertisements is to increase sales by "flipping" a customer from one to the other. These advertisements are an approach at:


Definitions:

ACTH

Adrenocorticotropic hormone (ACTH) stimulates the adrenal glands to release cortisol.

ADH

Antidiuretic Hormone, also known as vasopressin, a hormone released by the posterior part of the pituitary gland that conserves water in the body and regulates its balance.

TSH

Thyroid Stimulating Hormone, a pituitary gland hormone that regulates the production of hormones by the thyroid gland.

Red Pulp

A tissue in the spleen that filters unwanted materials from the blood and helps in the immune response.

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