Explain the Origins of the Era of Big Data in Marketing

question 94

Essay

Explain the origins of the era of big data in marketing research.

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Definitions:

Wills

Legal documents that specify how a person's assets will be distributed and affairs handled after their death.

Term Life Insurance

A type of life insurance policy that provides coverage at a fixed rate of payments for a limited period of time, often selected to cover the "term" of one's greatest financial responsibilities.

Universal Life Insurance

A type of flexible permanent life insurance offering both a death benefit and a savings component, allowing the policyholder to adjust premiums and benefits.

Variable Life Insurance

A type of life insurance policy that combines life coverage with an investment fund, where the cash value and death benefit can vary based on the performance of investments.