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In One of the More Creative Developments in Global Trade

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In one of the more creative developments in global trade, Pepsi struck a deal with the Russian government in 1972 to trade their cola syrup for Stolichnaya vodka. Pepsi would send the syrup to Russia for local soft drink bottlers, while Pepsi would receive vodka to distribute in the United States. At the height of the Cold War, residents in then communist Russia could enjoy the same Pepsi as American consumers. Pepsi was able to grow sales through:


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Quantitative Research

A research methodology that focuses on obtaining data through objective measurements and statistical analysis.

Specific Research Questions

Precise questions that guide a research project, focusing on particular aspects of a topic to be investigated.

Statistics

The science that deals with the collection, analysis, interpretation, and presentation of numerical data.

Knowledge Gained

The information or skills acquired through experience or education.

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