A New-Product Concept Has to Show That It Has Financial

question 127

Multiple Choice

A new-product concept has to show that it has financial feasibility. How large is the market? Could the new product gain a reasonable marketing share? Can it be profitable at expected sales levels? These are just some of the questions that need to be addressed in the _________ stage of the new-product development.

• A) business analysis
• B) idea generation
• C) screening
• D) test marketing

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