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Geographic segmentation provides useful distinctions when regional preferences or needs exist.
Gender Schema
A cognitive framework that organizes information relevant to gender, influencing how people perceive and behave based on their gender norms.
Biological Factors
Biological factors are the genetic, neurological, and physical conditions that affect human behavior and health.
Gender Identity
A person's deeply-felt internal experience of gender, which may or may not correspond to the sex assigned at birth.
Sexual Identity
An individual's perception and personal sense of their own gender identity, sexual orientation, and sexual preferences.
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