Samuel Is an Average American - in Regard to Virtually

question 125

Multiple Choice

Samuel is an average American - in regard to virtually every demographic characteristic. Samuel is 45 years old, married with one child, and a first-level manager at Caterpillar in Peoria, Illinois. Samuel is thoughtful and pragmatic in his purchasing decisions, but doesn't want to be left behind. Samuel should be considered a(n) :

• A) early majority consumer.
• B) innovator.
• C) early adopter.
• D) laggard.

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Definitions:

Right To Cure

A legal right allowing a party in breach of contract a period of time to fix or remedy the breach before facing legal consequences or termination of the contract.

NonConforming Goods

Products delivered under a contract that fail to meet the specifications or quality standards agreed upon by the buyer and seller.

Price Allowance

Price Allowance is a discount or reduction in price, usually granted by a seller to a buyer, to account for damage, defects, or promotions.

Tender

An offer of money or service in payment or performance of an obligation.