​Richard Generally Frequented Brewz, a Coffeehouse Chain, When He Was

question 92

Multiple Choice

​Richard generally frequented Brewz, a coffeehouse chain, when he was in Florida. However, when his company transferred him to China, he found that the Brewz in Shanghai does not offer the same quality service as their coffee houses in Florida. Which of the following best explains this differential perception in service quality?

• A) Companies cannot easily standardize services.
• B) Buyers often play important roles in the creation and distribution of services.
• C) Services are perishable and intangible.
• D) Providers cannot make inventories of their services.

---

Definitions:

Seaquake

An underwater earthquake that occurs beneath the sea floor and can cause significant disturbances in the ocean.

Oilskin Boots

Footwear made from waterproofed fabric, particularly treated with oil for rain protection, commonly used in outdoor activities.

Arthur Conan Doyle

A British writer renowned for his detective fiction featuring the character Sherlock Holmes.

Ship's Log Book

An official record book kept by the ship's officer, detailing the ship's course, speed, distance traveled, and significant events during the voyage.