​Susan Has Noted the Growing Popularity of Blow-Dry-Only Salons with Busy

question 40

Multiple Choice

​Susan has noted the growing popularity of blow-dry-only salons with busy women who need last-minute hair care or touchups. Now she is opening her own. To maximize her opportunity for success, Susan should strive to:

• A) ​Locate the salon in a visible location
• B) ​Offer late-night and weekend hours
• C) ​Promote the salon in as many media as possible
• D) ​Promote the salon in a few prestigious media
• E) ​Not require appointments

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Definitions:

Marketing Mix

A foundational marketing model comprising four elements—product, price, place, and promotion—used by businesses to achieve their marketing objectives.

Target Markets

Specific groups of potential customers at whom a company aims its products and marketing efforts based on shared characteristics.

Competitors

Businesses or individuals in the same industry that vie for the same customer base or market share.

Exchange

The act of trading goods, services, or resources between parties, typically in a way that benefits both sides.