The Strategy of Attaching a Popular Brand Name to a New

question 67

Multiple Choice

The strategy of attaching a popular brand name to a new product in an unrelated product category is known as _____.

• A) brand licensing
• B) brand reinforcement
• C) brand engagement
• D) brand extension

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Definitions:

Record

To capture data or information, either in digital or physical format, for the purpose of documenting or tracking.

Media Fields

Areas of study and profession that involve the creation, production, dissemination, and analysis of media content.

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Multidimensional Database

A type of database that is optimized for data warehousing and online analytical processing (OLAP) applications and designed to store data in a multidimensional format, allowing for efficient querying and analytical processing.