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Sam is a sales representative with Stepan, a global chemical supplier with manufacturing operations around the globe. Sam is based in the Midwest and Procter and Gamble is one of his accounts. Stepan is known as a quality producer of surfactants which are utilized by companies like Procter and Gamble to make their products work better. For example, Procter and Gamble utilizes surfactants in Tide detergent in order to get clothes cleaner and separate the "cleaning agent" from the water. Stepan produces their surfactant as one of their "finished products" but when added to Tide detergent, the surfactant from Stepan becomes a final product of Procter and Gamble. Which type of business product are Stepan's surfactants?
Elastic Demand
A situation where the demand for a good or service greatly changes in response to changes in price.
Direct Price Discrimination
A pricing strategy where a seller charges different prices to different customers for the same product or service, based on their willingness to pay.
Inelastic Demand
A situation in which demand for a good or service is barely affected by changes in price.
Elastic Demand
When consumer demand for a product significantly rises or falls following a small change in its price.
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