Madeline Always Travels on Delta Airlines

question 113

Multiple Choice

Madeline always travels on Delta Airlines. Even though other airlines might have a more convenient flight schedule or a slightly lower cost, Madeline wants her miles! Delta, like almost all airlines, offers a "frequent flyer" program, where travelers accumulate miles for each flight in order to earn free flights or upgrades. In Delta's case, the SkyMiles program miles never expire and can take Madeline to more than 1,000 destinations. Delta sets the reward system to benefit those that return to Delta for each flight. By examining Skymiles data Delta can offer incentives, special fares, and inform participants of new destinations. Delta is using a ______ approach to segmentation.

• A) brand loyalty
• B) geographic
• C) psychographic
• D) benefit sought

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Definitions:

Private Firm

A business whose shares are not offered to the public and is held by a limited number of shareholders.

Non-Public Firms

Companies that do not have their stock traded on public stock exchanges and are typically privately owned.

Shareholders

Individuals or entities that own one or more shares of stock in a public or private corporation, making them partial owners of the company.

Takeover

The acquisition of control over another company, either through purchasing a majority stake of shares or by other means.