A Company Has Introduced a New Product in the Market

question 38

Multiple Choice

A company has introduced a new product in the market. The company distributes free samples of this product to people so that they can try it. This product is at the _____ stage of brand loyalty.

• A) brand insistence
• B) brand association
• C) brand preference
• D) brand recognition

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Definitions:

Land

A non-depreciable asset representing the earth's surface that a business owns for operation purposes.

Intangible Asset

An Intangible Asset is a non-physical asset possessed by a company, such as intellectual property, goodwill, and licenses, offering future economic benefits.

Goodwill

When a business is purchased, the difference between the price paid and the fair value of the net assets is goodwill. Goodwill may depend on brand names, business location, service, or other elements; it is a valuable asset that plays an important part in the expected rate of future earnings of a business.

Natural Resource

Refers to resources found in nature that are used for economic gain, such as minerals, forests, water, and land.