Which of the Following Factors Has Helped Increase the Importance

question 132

Multiple Choice

Which of the following factors has helped increase the importance of packaging as a marketing tool?

• A) Marketers' emphasis on targeting large market segments
• B) Increased popularity of generic products
• C) Changes in consumer lifestyles and buying habits
• D) Global economic recessive trends

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Definitions:

Similar Substitutes

Products or services that satisfy the same needs or desires and can be used in place of one another.

Differentiated Products

Goods and services that are distinguished from similar products by characteristics like quality, design, performance, and branding.

Monopolistic Competition

A market structure characterized by many firms selling products that are substitutes but differentiated from each other, leading to some degree of market power.

Easy Entry And Exit

A characteristic of competitive markets where firms can freely enter or leave the market with minimal barriers, ensuring competitive prices and efficiency.