The Strategy of Attaching a Popular Brand Name to a New

question 67

Multiple Choice

The strategy of attaching a popular brand name to a new product in an unrelated product category is known as _____.

• A) brand licensing
• B) brand reinforcement
• C) brand engagement
• D) brand extension

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Definitions:

Search Terms

Keywords or phrases used in search engines to find specific information on the internet.

Yardstick Approach

A method of evaluation that uses a specific standard or benchmark as a basis for comparison or assessment.

Logical Approach

A method of problem-solving or analysis that is based on clear, rational principles and step-by-step procedures.

Solve Problems

The process of identifying a challenge and finding an effective solution for it.