Proctor & Gamble (P&G) Recognized a Need for Clean Drinking

question 51

Multiple Choice

Proctor & Gamble (P&G) recognized a need for clean drinking water for more than 1 billion people in developing countries. The company developed PuR, a water purification packet that eliminates disease causing microorganisms in drinking water. P&G is utilizing a:

• A) dual adaptation strategy.
• B) product invention strategy.
• C) product adaptation strategy.
• D) straight extension strategy.

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Definitions:

Management Performance Appraisals

The systematic evaluation of the performance of managers and the effectiveness of their leadership in achieving business objectives.

Budgeting

The process of creating a plan to spend your money, outlining future financial goals and how resources will be allocated to achieve them.

Differential Costs

The difference in total cost that will result from selecting one alternative over another.

Variable

A quantity or element that is subject to change, often used in mathematical equations or experiments to represent changeable factors.