After Defining the Problem and Conducting an Exploratory Investigation, the Next

question 59

Multiple Choice

After defining the problem and conducting an exploratory investigation, the next step in the marketing research process is to:

• A) create a research design.
• B) formulate a hypothesis.
• C) select the respondents for the study.
• D) gather primary and secondary data.

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Definitions:

Main Component

The most important or central part of something which is essential to its operation or understanding.

Truth Table

A mathematical table used in logic to compute the functional values of logical expressions on each of their functional arguments.

Statement Form

An expression using statement variables and connectives to state the logical form of an actual or possible statement.

Conditional

Involving or implying a condition in logic or mathematics, often expressed in "if... then..." statements that assert the dependency of one event or outcome on another.