A _____ Is a Master Plan Created by a Marketer

question 10

Multiple Choice

A _____ is a master plan created by a marketer for conducting market research.

• A) research cluster
• B) research hypothesis
• C) probability sample
• D) research design

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Definitions:

Internal Validity

The degree to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.

Generalizability

The extent to which the findings from a study can be applied or extended to broader populations, settings, or times.

Ecological Validity

The degree to which the findings of a study can be generalized to real-world settings.

Independent Variables

In experimental research, the variables that are manipulated or changed by the researcher to determine their effect on dependent variables.