Hart's, a Large Discount Store with Locations Across the United

question 99

Multiple Choice

Hart's, a large discount store with locations across the United States would like to add pharmacies to their stores. Marketers at the company would like to research if consumers would be receptive to the pharmacies if Hart's were to add them. They begin their research by looking at the company's internal data. What problem might marketers from Hart's encounter with the internal data?

• A) Internal data is too expensive for marketers to access for research purposes.
• B) The internal sales information is too dated for marketers to use.
• C) The internal data will be too limited in scope to provide a full picture of Hart's research questions.
• D) The internal data may be too time-consuming to collect and analyze.

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Definitions:

Explicit Costs

Direct, out-of-pocket payments for inputs or resources used in the production of goods or services.

Uninsurable Risk

An eventuality for which the frequency or magnitude of potential losses is unpredictable or unknowable. Insurance companies are not willing to sell insurance against such risks.

Consumer Tastes

The preferences and inclinations of consumers regarding different products and services, which can shift over time affecting market demand.

Wages and Salaries

Payments made to employees for their labor or services, typically on an hourly, daily, or yearly basis.