Frequent Flyer Programs Are Often Used by Airlines to Encourage

question 28

Multiple Choice

Frequent flyer programs are often used by airlines to encourage consumers to make repeat purchases since members can earn free trips based on their accumulated points are an example of _____.

• A) segmentation by benefits sought
• B) brand loyalty segmentation
• C) psychographic segmentation
• D) socioeconomic segmentation

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Definitions:

Major Organic

Typically refers to the major organic product or compound that is predominantly formed in a chemical reaction.

Stereochemical

Pertaining to the spatial arrangement of atoms in molecules and the effect of this arrangement on the chemical and physical properties of those molecules.

Regio-

A prefix in chemistry referring to the region or position in a molecule where a reaction takes place, often used in terms like "regioselective" or "regiospecific".

Moles

A unit of measurement in chemistry representing the amount of a substance that contains the same number of entities as there are atoms in 12 grams of pure carbon-12.