The Fortune at the Bottom of the Pyramid Is a Book

question 29

Multiple Choice

The Fortune at the Bottom of the Pyramid is a book presenting an interesting argument - that emerging economies have 4 billion residents that struggle to live on a very minimal income, but even making a tiny profit off of sales of this volume can be a financial windfall. With a market of this size, there is certainly vast potential. However, the cost structure, product mix, and distribution system of U.S. firms has not proven to be well suited to provide the low cost goods and services this market needs. Overall, The Fortune at the Bottom of the Pyramid has not worked out for U.S. companies because of which of the key criteria for successful market segmentation? This segment is not:

• A) consistent with the U.S. firms' marketing capabilities.
• B) signification in size and purchasing power.
• C) well focused.
• D) customer derived.

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Definitions:

Range of Motion

The maximal potential for movement of a joint, generally described by its range of bending and stretching.

Sarcopenia

A condition characterized by loss of skeletal muscle mass and strength, often associated with aging.

Hypertrophy

The enlargement of an organ or tissue from the increase in the size of its cells, often related to physical exercise.

Atrophy

The decrease in muscle mass or tissue size, often due to lack of use, disease, or malnutrition.