American Express, a Large Firm with Many Financial Products, Recently

question 98

Multiple Choice

American Express, a large firm with many financial products, recently introduced two new credit cards designed for very specific markets: The Knot, for engaged couples, and The Nest, for newlyweds. This is an example of _____ marketing.

• A) undifferentiated
• B) differentiated
• C) mass
• D) societal

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Definitions:

Easy To Store

A characteristic of goods or materials that allows them to be stored without requiring special conditions or large amounts of space, making them convenient for inventory management.

Goods And Services

Products and activities that can be sold to meet the needs or wants of consumers.

Tangible Goods

Physical items that can be seen, touched, and usually kept in inventory, as opposed to services.

Inconsistent Product Definition

A situation where there is a lack of uniformity or clarity in outlining the features and specifications of a product, leading to confusion or variability in production.