The Latest Ad of Crest Toothpaste Says "Crest Is a Cavity

question 99

Multiple Choice

The latest ad of Crest toothpaste says "Crest is a cavity fighter." This is an example of a positioning strategy based on:

• A) product price/quality.
• B) product homogeneity.
• C) product application.
• D) product users.

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Definitions:

Supply and Demand

Fundamental economic concepts describing the relationship between the availability of a product or service (supply) and the desire of buyers for it (demand), which determines the market price.

Fiat Currency

A currency that the government has declared to be legal tender but is not backed by any physical commodity.

Legal Tender

Legal tender is currency that must be accepted if offered in payment of a debt; typically issued and regulated by a government.

Physical Commodity

Tangible goods that are traded, often used as inputs in the production of other goods or services, such as oil, gold, or wheat.