Marketers Applying a Positioning Strategy Want To

question 67

Multiple Choice

Marketers applying a positioning strategy want to:

• A) make their product look as much like the market leader as possible.
• B) emphasize a product's unique advantages and differentiate it from competitors' options.
• C) identify the different product attributes desired by different market segments.
• D) target only the loyal users of the product.

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Definitions:

Operational Definition

A specific, detailed description of a concept or variable that allows it to be measured or observed in a particular study.

Descriptive Study

A research method focused on observing, describing, and documenting aspects of a situation as it naturally occurs, without intervention by the researcher.

Random Sample

A sample of participants that fairly represents the population because each member of the population had an equal chance of being included.

Convenience Sample

A sampling technique where participants are selected based on their easy accessibility and proximity to the researcher.