A Firm That Divides Its Customers into Homogeneous Groups Based

question 68

Multiple Choice

A firm that divides its customers into homogeneous groups based on their locations is said to be practicing _____ segmentation.

• A) psychographic
• B) product-based
• C) geographic
• D) demographic

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Definitions:

Type B

Refers to a personality type characterized by lower stress levels, a relaxed attitude, and a patient demeanor, in contrast to Type A personalities.

General Adaptation Syndrome

A model describing the body's short-term and long-term reactions to stress, consisting of three stages: alarm, resistance, and exhaustion.

Exhaustion

A state of extreme physical or mental fatigue often resulting from stress, overwork, or illness, making it difficult to function effectively.

Alarm Reaction

The initial stage of the stress response, in which the body prepares to fight or flee.