Psychographic Segmentation Is Not an Exact Science

question 120

Multiple Choice

Psychographic segmentation is not an exact science. While it helps to paint an overall picture of the psychological motivations of consumers, those motivations are influenced by countless variables, such as family, occupation, and culture. Select the statement below that gives an accurate description of the effective use of psychographic segmenting.​

• A) ​Psychographic segmenting is most effective when applied to domestic markets because global cultures are so varied.
• B) ​Psychographic segmentation is effective when it helps to match a company's product offering with the types of consumers who use its products.
• C) ​Psychographic segmenting becomes less effective if it links consumer social values with buying behavior.
• D) ​AIO statements are the least popular segmenting tool because they present the consumer with an overwhelming amount of information.
• E) ​Psychographic segmenting is less effective when it is combined with such other segmenting approaches as demographic and geographic approaches.

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Definitions:

Ethnic Category

A classification based on common cultural, linguistic, or ancestral characteristics.

Hispanic Americans

Americans of Spanish-speaking ancestry, including those from Latin America and Spain.

Residential Integration

The degree to which individuals of different racial, ethnic, or socioeconomic backgrounds live together in the same neighborhoods.

Minority Group

Refers to a category of people distinguished by physical or cultural traits, who are socially disadvantaged.